Design should never say, “Look at me.”
It should always say, “Look at this.”– David Craib
We identify your brand’s values, strengths and weaknesses and study how it is perceived by customers and by other stakeholders.
This provides the basis for strategies that maximizes the brands relevance, value and characteristics.
Our Brand Strategy services includes:
- Value proposition development
- Brand positioning
- Brand idea
- Brand architecture
- Design management
Our Brand Development package is in-depth and strategically lead and always delivers the strongest results. This thorough branding process often requires multiple face-to-face meetings with the taffydesign team and can include mind-mapping/brain-storming sessions and repeat creative presentations.
Our Brand Development services includes:
- Brand strategy
- Naming
- Tone-of-voice
- Logotype design
- Graphic language
- Sound design
- Motion graphics
- Brand styleguide
- Brand touch-points
It’s worth keeping in mind that your brand is more than just its’ logo – it’s the broader visual identity that will unite your brand and make it coherent across multiple brand touch-points.
Our Visual Identity services include:
- Logotype
- Brand-mark
- Brand textures/motifs
- Colour palette
- Typography
Our Print Design services include:
- Business collateral
- Brochures
- Marketing material
- Banners
- Posters
- Flyers
Our Web Design services include:
- Bespoke HTML solutions
- WordPress websites
- E-commerce websites
- Electronic Direct Mail (EDMs)
taffydesign will find the synergy between your brand’s visual identity and tone-of-voice and design communication pieces that will an impact that’s remembered.
Our Corporate Communication services include:
- Communication strategies
- Annual reports
- Brand guidelines
- Internal brand communication
- Presentation material
- Corporate websites
