Our services
At taffydesign, we make it our business to understand your business – and ultimately help unlock its potential. How do we do this? By offering a suite of design services, all of which are made-to-measure.
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Visual identity
We love nothing more than helping solve an identity crisis! Whether it’s creating a visual ID from scratch or refreshing a new one, we make every one unique and meaningful.
Our services include:Logo design
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Visual language
Typography
Colour -
Web & Digital
At taffydesign, we ensure that your brand is represented online as best as it can be. We cover everything from simple microsites to large interactive websites, and we can even handle the content management for you.
Our services include:HTML websites
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Wordpress websites
EDM / Newsletters
Presentations -
Print design
The way a printed piece looks and feels can say as much about your brand as the words on the page. We love designing for the tactile world and apply our production knowledge to every piece we work on.
Our services include:Business collateral
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Brochures
Marketing material
Banners
Posters -
Brand development
Successful businesses are built on great brands. Getting yours right is one of the most important things you can do – and it’s something we relish getting the chance to perfect.
Our services include:Naming
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Logo development
Graphic language
Brand guidelines
Business collateral
Process
- Step 1
- Step 2
- Step 3
- Step 4
- Step 5
- Step 6
THE BRIEF
Compiled from a Q&A session with the client, a detailed brief ensures that no time is wasted, and that clients receive targeted design options from the outset. The brief helps focus attention on the areas that best serve the business in question, producing a result that’s both relevant and effective.
RESEARCH & BRAINSTORMING
We spend time reviewing client information and begin the research and brainstorming stage. Here I take into account client competition, trends in the market, what sets the client apart, the history of the business, the future, the current brand, and the one aspired toward.
SKETCHING
Sketching ideas helps me generate a large number of possible directions. Most of them will eventually be made redundant, but the point is to think laterally and not rule out any directions in order to achieve the most effective design solution.
RENDERING / PROTOTYPE DESIGN
I normally narrow the design focus until I have two or three strong options for developing. The rendering stage involves taking these options and transferring them to the appropriate software package for refinement.
CREATIVE PRESENTATION / CLIENT FEEDBACK
Design options are supplied as PDF files. The work will be presented using contextual mock-ups and formatted in monotone, helping clients concentrate on the shape and form of the identity. Colour options are also shown, if required.
Now it’s over to the client to spend some time thinking about the designs and [...]
FINISHING TOUCHES / REVISIONS / DELIVERY
Following client review, I’ll then either finalise the project, or make any revisions suggested and agreed upon. Our main aim is to create a design solution that works for the respective business, and works for many years to come.