Our 6-step Design Process
We love sharing our passion for design with our clients and our 6-step design process has evolved to make this ‘mysterious’ process as enjoyable and enlightening as possible.
“Great design goes to heaven; bad design goes everywhere. – Mieke Gerritzen”
Brief
Compiled from a Q&A session with the client, a detailed brief ensures that no time is wasted, and that clients receive targeted design options from the outset. The brief helps focus attention on the areas that best serve the business in question, producing a result that’s both relevant and effective.
Research & Brainstorming
We spend time reviewing client information and begin the research and brainstorming stage. Here we take into account client competition, trends in the market, what sets the client apart, the history of the business, the future, the current brand, and the one aspired toward.
Sketching
Sketching ideas helps us generate a large number of possible directions. Most of them will eventually be made redundant, but the point is to think laterally and not rule out any directions in order to achieve the most effective design solution.
Rendering / Prototype Design
We normally narrow the design focus until we have two or three strong options for developing. The rendering stage involves taking these options and transferring them to the appropriate software package for refinement.
Creative Presentation / Client Feedback
Design options are supplied as PDF files. The work will be presented using contextual mock-ups and formatted in monotone, helping clients concentrate on the shape and form of the identity. Colour options are also shown, if required.
Finishing Touches / Revisions / Delivery
Following client review, we will then either finalise the project, or make any revisions suggested and agreed upon. Our main aim is to create a design solution that works for the respective business, and works for many years to come.
