Client: Vow Financial
Project: Visual identity and brand development
Expertise: Brand Development, Visual Identity, Web Design
Brand touch-points
• Brand Strategy
• Naming
• Industry advertising campaign (print and online)
• Visual identity (incl. brand styleguide)
• Business collateral
• Brochures
• Banners
• Launch pack
• Launch video
• Website
Drawn by a shared desire to build a more empowering business for brokers, National Brokers Group, The Mortgage Professionals and The Brokerage merged to create a new mortgage aggregation force in the industry and we were approached to develop their new brand from scratch. The result is Vow Financial – a company founded on a solemn promise of empowerment, change and leadership.
Our brief included the strategic development of the brand positioning and brand platform, generation of the brand name and the design development of the brand identity and a suite of collateral. We also developed the launch brand video and a print and online advertising campaign which is appearing in industry titles from May 2010.
In order to meet the strategic needs on this complex project, taffydesign partnered with Olivia Hannah of Olivia Hannah Creative Consulting and the resulting brand has been warmly received and widely acclaimed in the industry.
