Client: Sydney Attractions Group
Project: Sydney Wildlife World
Expertise: Naming, Visual Identity, Branding, Print Design
Brand touch-points
• Naming
• Visual identity (Incl. brand styleguide)
• Promotional collateral
• Interior & exterior theming
• Digital displays
• Uniforms
• Hoarding
• Signage
New to the Darling Harbour precinct in 2007, Sydney Wildlife World was to be known as Sydney’s premier Australian native animal sanctuary.
Tasked with developing an iconic Australian brand, we were literally handed the architectural plans for the project and asked to come up with a name, an extensive branding system, interior/exterior theming and more.
Our design concepts were based around an Australian native theme; the colours, typefaces, textures and styling were all specified to enhance the radical architecture and exquisite location.
