Client: Salvation Army
Project: Independent Living Units β Brand development
Expertise: Visual Identity, Print Design
Brand touch-points
β’ Visual identity (incl. brand styleguide)
β’ Advertising
β’ Point-of-sale
β’ Fold-out Floorplans
β’ Media Folders
The Salvation Army approached us to develop and implement a complete marketing and design strategy for the launch of 4 Independent Living Unit (ILU) sites. The brief involved branding, collateral, advertising, POS, environmental and online.
Our challenge was to create an umbrella brand for the ILUβs and then property specific β¨identities whilst complimenting the Salvoβs core values.
We created a family of brand identities that are location specific β represented by aboriginal iconography and textures taken from surrounding locations. We also needed to ensure theβ¨Red Shield is preserved and respected, giving the customers a sense of trust in the project.
