Fairfax Media
Client: Fairfax Media
Project: Electronic Direct mail (EDM)
Expertise: Web Design, HTML programming
Brand touch-points
• the(sydney)magazine EDM
• theage(melbourne)magazine EDM
• Travel+Leisure EDM
• SundayLife EDM
• GoodWeekend EDM
Our task was to develop HTML templates and role out monthly Electronic Direct Mails (EDMs) for a selection of the Fairfax Media publications including, the(sydney)magazine, theage(melbourne)magazine, Travel+Leisure, Sunday Life and GoodWeekend.
The EDMs needed to match the styles of the various publications whilst meeting certain file size constraints. Publication grids, colour schemes and typography was studied and matched to create complementary series of HTML templates.
